INVESTMENT & ACCESS TIER GUIDE
Learn. Launch. Scale.
Whether you’re exploring your first CPG idea or actively building a brand for retail, distribution, and investment, The CPG Institute gives you access to practical training, tools, databases, and industry expertise built from real-world CPG experience.
Start free, unlock the complete course, or get unrestricted access to the entire CPG Institute.
Flexible payment options available with Klarna.
CHOOSE YOUR PATH
Start free, go deeper, or unlock everything. Pick the plan that fits your CPG journey.
EXPLOREEXPLORE THE CPG INSTITUTE
$0
/ month
Get started with no commitment and experience the quality of our training, tools, and resources.
Welcome & platform orientation
Full access to Module 1
Selected course previews
One complete founder database
Limited previews of additional databases
Full platform walkthrough
No credit card required
Perfect for founders who want to explore the platform before upgrading.
BUILD & LAUNCHFULL CORE CPG COURSE
$500
ONE-TIMEGet the complete core CPG course and the essential resources designed to help you develop, launch, and grow your brand.
Full access to the complete CPG course
All core course modules
Worksheet, templates & checklists
Implementation resources
Access to all core founder databases
Ongoing platform updates
New core training added to your membership
One payment. No monthly subscription. Flexible payment options available through Klarna.
COMPLETE ACCESSFULL PLATFORM + PRO FEATURES
$1,000
ONE-TIMEFor founders who want everything. Proven playbooks, complete databases, expert insights, and premium tools to take your brand further, faster.
All six expert masterclasses
Full access to every founder database
Exclusive investor databases
Partner benefits and special opportunities
Premium templates & calculators
Complete Marketing Planner
Advanced founder tools
New Pro resources as they are released
Everything in Founder Membership, plus more
One-time payment. Lifetime access to the complete platform, all databases, and premium tools.
Klarna.
Spread the investment in Founder or Founder Pro over time with 0% interest on qualifying terms.
Pay over time in smaller payments.
On qualifying terms.
Easy, safe checkout with Klarna.
Klarna.
Build Your Brand Now. Pay Over Time.
We believe access to the right knowledge and resources shouldn’t have to wait. Eligible customers can choose Klarna at checkout for flexible payment options, allowing you to spread the cost of your Founder or Founder Pro Membership over time.* Select Klarna during checkout to view the payment options available to you.
Payment options, eligibility, terms, and availability are determined by Klarna and may vary by customer.
Comparison Overview
See exactly what's included in each plan. Choose the right level of access for your CPG journey.
Everything you need to learn, build and grow your CPG brand.
Free Access
$0 / month
Founder Pro
$1000 one-time
Course Content & Operational Modules
Step-by-step training to launch and scale your brand.
Core Curriculum Modules
Module 1 Only
All 11 Modules
All 11 Modules + Updates
Video Training Hours
2 Hours Preview
25+ Hours Complete
40+ Hours
(Includes Future Releases)
Core Curriculum Modules
Databases & Directories
Get access to critical CPG data and industry contacts.
Founder Directory Database
1 Database (Sample)
3 Databases
All 7 Complete Databases
Exclusive Investor Database (150+ Angels & Funds)
-
-
Co-Packer & Formulator Verified Registry
Preview Only
Packaging, Labeling & Component Suppliers
-
Financial Tools, Models & Checklists
Plan, model and prepare for real-world execution.
Cost Margin & Retail Unit Economics Calculator
-
12-Month Omnichannel Marketing Planner
-
Retail Buyer Pitch Decks & Sell Sheet Kits
-
-
Executive Suite
(Formats & PPTs)
Specialist Masterclasses & Advanced Insights
Learn from industry experts and deep-dive into advanced topics.
6 Complete Expert Masterclasses (Brokers, Scale, Retail, More)
-
-
Trade Spend, Chargebacks & Slotting Allowance Guide
-
-
Community, Partner Deals & Long-Term Updates
Stay connected and get ongoing value.
Partner Discounts & Special Vendor Benefits"
-
Selected Partners
Full Partner Suite
($25k+ Value)
Future Curriculum & Database Updates
Excluded
Core Course Updates
Lifetime Access to
All Pro Updates
Still not sure? Start free and explore the platform.
Upgrade anytime. No risk, no pressure.
Free Access
$0 / month
Course Content & Operational Modules
Step-by-step training to launch and scale your brand.
Core Curriculum Modules
Module 1 Only
Video Training Hours
2 Hours Preview
Core Curriculum Modules
Databases & Directories
Get access to critical CPG data and industry contacts.
Founder Directory Database
1 Database (Sample)
Exclusive Investor Database (150+ Angels & Funds)
-
Co-Packer & Formulator Verified Registry
Preview Only
Packaging, Labeling & Component Suppliers
-
Financial Tools, Models & Checklists
Plan, model and prepare for real-world execution.
Cost Margin & Retail Unit Economics Calculator
-
12-Month Omnichannel Marketing Planner
-
Retail Buyer Pitch Decks & Sell Sheet Kits
-
Specialist Masterclasses & Advanced Insights
Learn from industry experts and deep-dive into advanced topics.
6 Complete Expert Masterclasses (Brokers, Scale, Retail, More)
-
Trade Spend, Chargebacks & Slotting Allowance Guide
-
Community, Partner Deals & Long-Term Updates
Stay connected and get ongoing value.
Partner Discounts & Special Vendor Benefits"
-
Future Curriculum & Database Updates
Excluded
Course Content & Operational Modules
Step-by-step training to launch and scale your brand.
Core Curriculum Modules
All 11 Modules
Video Training Hours
25+ Hours Complete
Core Curriculum Modules
Databases & Directories
Get access to critical CPG data and industry contacts.
Founder Directory Database
3 Databases
Exclusive Investor Database (150+ Angels & Funds)
-
Co-Packer & Formulator Verified Registry
Packaging, Labeling & Component Suppliers
Financial Tools, Models & Checklists
Plan, model and prepare for real-world execution.
Cost Margin & Retail Unit Economics Calculator
12-Month Omnichannel Marketing Planner
Retail Buyer Pitch Decks & Sell Sheet Kits
-
Specialist Masterclasses & Advanced Insights
Learn from industry experts and deep-dive into advanced topics.
6 Complete Expert Masterclasses (Brokers, Scale, Retail, More)
-
Trade Spend, Chargebacks & Slotting Allowance Guide
-
Community, Partner Deals & Long-Term Updates
Stay connected and get ongoing value.
Partner Discounts & Special Vendor Benefits"
Selected Partners
Future Curriculum & Database Updates
Core Course Updates
Founder Pro
$1000 one-time
Course Content & Operational Modules
Step-by-step training to launch and scale your brand.
Core Curriculum Modules
All 11 Modules + Updates
Video Training Hours
40+ Hours
(Includes Future Releases)
Core Curriculum Modules
Databases & Directories
Get access to critical CPG data and industry contacts.
Founder Directory Database
All 7 Complete Databases
Exclusive Investor Database (150+ Angels & Funds)
Co-Packer & Formulator Verified Registry
Packaging, Labeling & Component Suppliers
Financial Tools, Models & Checklists
Plan, model and prepare for real-world execution.
Cost Margin & Retail Unit Economics Calculator
12-Month Omnichannel Marketing Planner
Retail Buyer Pitch Decks & Sell Sheet Kits
Executive Suite
(Formats & PPTs)
Specialist Masterclasses & Advanced Insights
Learn from industry experts and deep-dive into advanced topics.
6 Complete Expert Masterclasses (Brokers, Scale, Retail, More)
Trade Spend, Chargebacks & Slotting Allowance Guide
Community, Partner Deals & Long-Term Updates
Stay connected and get ongoing value.
Partner Discounts & Special Vendor Benefits"
Full Partner Suite
($25k+ Value)
Future Curriculum & Database Updates
Lifetime Access to
All Pro Updates
Still not sure? Start free and explore the platform.
Upgrade anytime. No risk, no pressure.
Free Access is for exploring the platform and getting started.
Founder Membership is for founders who want the complete CPG education system and essential implementation resources.
For founders actively building and scaling a brand. Includes all masterclasses, databases, investor resources, and tools. Everything The CPG Institute offers — plus premium benefits.
The CPG Institute was created to give founders access to the education, systems, resources, and industry knowledge that can otherwise take years and expensive mistakes—to acquire.
Avoid the learning curve. Build smarter. Launch stronger.
