Build. Launch.
Scale.

A Complete Guide to Building a Consumer Brand
A practical system with training, worksheets, and tools to take your product from idea to shelf.

View Enrollment Options See the Modules

Certificate of Completion —Certificate awarded upon completion of CPG 360

16

Training Modules

48

Downloadable Worksheets

Templates and Checklists

Practical tools, ready to use

View Enrollment

Course Snapshot

What you get inside.

A self-paced system built to be used, not just watched — every module ships with the tools to apply it to your own brand.

Founders working through a module on a video call

01Self-paced video lessons
Learn on your own schedule, module by module.
02Templates & Checklists
Practical worksheets for every stage of launch.
03Bite-Sized Modules
Focused lessons that respect your time.
04Financial & Planning Tools
Startup cost models and margin calculators.

A graduate holding a CPG Institute certificate of completion

05Worksheet Library
Instant downloads, ready when you need them.
06Lifetime Access
Come back anytime as your brand grows.
07Private Community
Founder support depending on your plan.
08Certificate of Completion
Show proof you finished the full curriculum.

Core Curriculum

11 modules. One clear path.

From legal setup to national retail — each module builds on the last, mirroring the real order founders move through.

MODULES INCLUDES

01Company and Legal SetupFoundations
02Retail Sales and DistributionRetail
03Product Development and FormulationProduct
04Manufacturing and Supply ChainProduction
05Branding and PositioningTags
06Logistics and 3PLTags
07Packaging and Label ComplianceFinance
08Accounting and FinanceFinance
09Website and Digital PresenceDigital
10Market TestingStrategy
11Social Media and Brand GrowthMedia
12Insurance & IP ProtectionLegal

Specialist & Bonus Training

Go deeper Where it matters.

Extra modules layered on top of the core 11 to round out the advertised 45-module curriculum.

CPG Founders
AI Tools for CPG Founders
Retail Buyer Masterclass
Retail Buyer Masterclass
Capital Raise
Capital Raise Masterclass for CPG Founders
CPG Founders
AI Tools for CPG Founders
Retail Buyer Masterclass
Retail Buyer Masterclass
Capital Raise
Capital Raise Masterclass for CPG Founders

Worksheet & Resource Examples

Tools you'll Actually use.

A sample of what's inside the resource library — every worksheet is downloadable and reusable.

[ 01 ]Brand positioning worksheet
[ 02 ]Packaging compliance checklist
[ 03 ]Pricing and COGS calculator
[ 04 ]Financial model
[ 05 ]Manufacturing timeline
[ 06 ]Distributor tracker
[ 07 ]Retail outreach templates
[ 08 ]Investor-readiness scorecard
[ 09 ]Marketing calendar
[ 10 ]Launch checklist

How Learning Works

Six steps. Every module.

01
Watch the module
02
Complete the linked worksheet.
03
Apply it to your own brand.
04
Complete assignments as prompted.
05
Submit the capstone project.
06
Redeem your certificate.